Cosmetics Trends Shaping Consumer Choices in 2026 and Beyond
The world of Cosmetics is evolving faster than ever as consumers demand products that combine performance, safety, sustainability, and personalization. Today’s buyers are no longer satisfied with traditional formulas alone. They want skincare that supports long-term skin health, makeup that enhances natural beauty, and beauty...
According to a new report from Intel Market Research, the global Eyebrow Makeup Product market was valued at USD 1.40 billion in 2025 and is projected to reach USD 2.40 billion by 2034, growing at a robust CAGR of 6.2% during the forecast period (2025–2034). This growth is propelled by heightened beauty consciousness among consumers, the surge in social media-driven trends, and demand for...
The US beauty and cosmetics industry is increasingly favoring products that enhance convenience and deliver professional results at home. Magnetic eyelashes are gaining traction for their reusable, adhesive-free design, providing consumers with time-saving yet stylish solutions. Social media and influencer marketing have significantly boosted awareness, particularly among younger audiences.
The...
According to new market intelligence from Intel Market Research, the global Virtual Makeup Try-On market was valued at USD 1.11 billion in 2024, with projections showing growth to USD 1.86 billion by 2032, expanding at a CAGR of 7.8% during the forecast period (2025-2032). This expansion is being driven by the rapid digital transformation of the beauty industry, increasing consumer demand for...
According to a new report from Intel Market Research, the global Virtual Makeup Try-on Service / Technology / Tool / Solutions market was valued at USD 3.8 billion in 2025 and is projected to reach USD 23.4 billion by 2034, growing at a robust CAGR of 21.8% during the forecast period. This growth is propelled by the rapid adoption of augmented reality (AR) and artificial intelligence (AI) in...
The mascara market is witnessing robust growth, largely influenced by evolving consumer lifestyles and climate adaptability needs. The expanding Waterproof Cosmetics Market segment is significantly contributing to industry revenues as consumers increasingly seek long-lasting, humidity-resistant formulations.
Waterproof mascaras are formulated using advanced polymer technologies that prevent...
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